Responsible Product Themes & Criteria

To ensure the travel products we label as responsible are contributing to a sustainable society and planet, we have developed four themes, with each supported by key criteria. The themes provide a holistic approach to responsible travel where each of the criteria will ensure we can put them into practice on the ground. For a product to represent one of the themes, it must fulfil the requirements of at least one criteria – and within a single product, it is possible to have multiple themes.

Theme A: Local Engagement (LE)

Engage at local-level for a deeper understanding of the place visited while providing benefits to the community.

LE1: Part of the tour provides an opportunity for respectful interaction or meaningful connection with locals; bridging understanding between travellers and hosts while building local pride and confidence.

LE2: Part of the tour is managed by a community-based tourism group, where local ownership is supported.

LE3: Local knowledge or storytelling is shared through learning experiences provided by the host community.

Theme B: Reduced Footprint (RF)

Reducing the impact on the planet by limiting carbon emissions and waste produced.

RF1: Low CO2 emission transportation and vehicles leaving minimal negative environmental impact are selected as a priority.

RF2: Procedures to reduce disposable single-use goods and waste management practices are applied throughout the tour.

RF3: Preference is given to accommodation and activity suppliers who are engaged in or have achieved sustainability certification.

Theme C: Giving Back (GB)

Making tourism a positive force by connecting travellers with host communities or providing support where it is needed most.

GB1: Part of the cost of the tour directly support local social enterprises or non-profit organizations to help initiatives related to environmental conservation, cultural protection, local education, or/and community development.

GB2: Volunteer opportunities are made available for development projects that address social and environmental problems within the destination.

Theme D: Immersive Conservation (IC)

Protect wildlife and the natural world in which we coexist through ethical experiences that aim to educate.

IC1: An opportunity for a hands-on experience while learning about nature and wildlife protection.

IC2: Part of the cost of the tour goes to directly support a conservation project.

IC3: A focus is placed on raising awareness of the importance of protecting the natural world and developing effective environmental management.