To ensure the travel products we label as responsible are contributing to a sustainable society and planet, we have developed four themes, with each supported by key criteria. The themes provide a holistic approach to responsible travel where each of the criteria will ensure we can put them into practice on the ground. For a product to represent one of the themes, it must fulfil the requirements of at least one criteria – and within a single product, it is possible to have multiple themes.
LE1: Part of the tour provides an opportunity for respectful interaction or meaningful connection with locals; bridging understanding between travellers and hosts while building local pride and confidence.
LE2: Part of the tour is managed by a community-based tourism group, where local ownership is supported.
LE3: Local knowledge or storytelling is shared through learning experiences provided by the host community.
RF1: Low CO2 emission transportation and vehicles leaving minimal negative environmental impact are selected as a priority.
RF2: Procedures to reduce disposable single-use goods and waste management practices are applied throughout the tour.
RF3: Preference is given to accommodation and activity suppliers who are engaged in or have achieved sustainability certification.
GB1: Part of the cost of the tour directly support local social enterprises or non-profit organizations to help initiatives related to environmental conservation, cultural protection, local education, or/and community development.
GB2: Volunteer opportunities are made available for development projects that address social and environmental problems within the destination.
IC1: An opportunity for a hands-on experience while learning about nature and wildlife protection.
IC2: Part of the cost of the tour goes to directly support a conservation project.
IC3: A focus is placed on raising awareness of the importance of protecting the natural world and developing effective environmental management.