Never compromising on quality, we ensure a high-end service every step of the way and a continual feed of innovative, leisure products to satisfy the savvy traveler.

Sadie Yeoh

General Manager

Sadie Yeoh, our general manager of Destination Asia Malaysia, has developed a deserved reputation for leadership in the field of destination management, meeting and events planning and delivery, cruise ship handling as well as management of specialized services for luxury products such as the Orient Express and FIT/leisure travel services. After 30 years in the travel industry, Sadie is also well known in the producing markets of Australia, New Zealand, Europe, South Africa, US and the UK as well as with Asia. She personally co-ordinates programs at pier-side along with her Cruise Asia teams in Penang, Port Klang-Kuala Lumpur, Langkawi, East Coast Peninsular Malaysia and Sabah.

Andrea Lee

Area Director - Kuala Lumpur

Andrea serves as Area Director in the capital city of Kuala Lumpur, where she is the main liaison person with local authorities and MyCeb (Malaysian Convention and Exhibition Bureau). A business administration graduate from the College of St Elizabetha in the USA, Andrea has had more than 25 years’ experience in the meeting and incentive groups sector, along with extensive involvement in the PCO business and also as head of sales & marketing for several international chain hotels. The excellent rapport she enjoys with key industry executives gives Andrea the ideal platform for extending Destination Asia’s reputation for quality service to colleagues in the company’s Malaysia operations.

Anna Marie Chai

Area Director – Borneo

Anna Marie Chai has worked in the tourism industry for over 20 years and has extensive personal knowledge and experience from being involved in all facets of the business. For the past 9 years she has been intricately involved in the operational aspects of the leisure, cruise, and meetings and events sectors. Anna Marie is based out of Destination Asia’s Kota Kinabalu office and oversees destination services on the island of Borneo. Anna Marie also has intense enthusiasm for Corporate Social Responsibility endeavors.

Olivia Soon

Deputy General Manager

Olivia has extensive experience in meeting the demands of FIT leisure clients. Well versed in this highly specialized and competitive segment of DMC operations, Olivia knows all the finer details that clients require to perform at their very best, working closely with each customer to ensure they are completely satisfied with the service they receive. With 14 years of experience in the FIT segment, she introduces Malaysia in a different light, revealing lesser explored areas and offering expert advice at every step.

Contact Us


Prima Tanjung, Suite 98-03-13A, Jalan Fettes
Bandar Tanjung Tokong
11200 Penang, Malaysia

Tel: +60 4 892 7378